I was shocked to learn how much money Karin made each month in this market. But what really surprised me was how little she worked!
I was introduced to Karin M. at an after-hours meet-up with Internet entrepreneurs in Boston recently. I’ll show you how Karin makes money online.
I’m fairly savvy when it comes to legitimate web-based business opportunities. But sometimes I get blindsided by a new product, service, or market. That’s what happened this time!
But don’t worry, we haven’t missed the boat. This market is still taking baby steps, so there’s plenty of opportunity. What’s more, there are four or five ways to make money in this market, so there a plenty of options for you.
I’ll show you how Karin is doing it.
I Couldn’t Believe My Eyes
I walked into a room full of woman, music playing, and gourmet food on a table with everyone drinking wine. They were laughing and having a blast. They were scrapbooking.
I’m not kidding! The woman were laughing and talking, pasting pictures, cutting stuff out, arranging mementos and putting stuff into beautiful albums.
This is one of the hottest trends in the country right now. A trend within the market is called “mini-albums.” Mini-albums are popular because they’re so easy to put together.
A full family scrapbook can take weeks, months, or even years to complete. One woman told me some books are never completed, just revised, updated and changed. Mini-albums can be completed in one evening.
My friend Karin noticed this trend and figured out a way to make money from it, without going to an office, sacrificing time with her husband and kids, and it took almost nothing in startup cash.
Scrapbookers spend a lot of money on blank scrapbooks, mini-albums, and supplies. These supplies are typically purchased at craft or fabric stores. You can even buy supplies at your local supermarket now. This should tell you the “masses” are into this trend big time.
Anyway, the one thing scrapbookers have in common is shopping for supplies and they know where to get a deal. Offering scrapbooking products online is a great way to tap into this $5 billion trend.
That’s what Karin does. She sells scrapbooking supplies online. But Karin has never carried one cent of inventory, she’s an affiliate.
An affiliate drives traffic and buyers to a website where they can make purchases. When purchases are made the affiliate earns a percentage or a commission on each sale. There’s typically no cost to join an affiliate program.
Karin told me her key to success as a scrapbook affiliate is two-fold:
1. She only partners with a company which is already successful in the market and moving product, such as Walmart.com, Jo Anne Fabric, and Oriental Trading.
2. Getting paid accurately and on time is a big deal. Karin said the companies that mess around with affiliates typically don’t last.
As a scrapbook supplies affiliate your main focus will be on marketing.
When you join an affiliate program you’ll receive a unique URL “link” or image (with the link embedded).
When someone “clicks” on this link or image, they’ll be redirected to a scrapbooking supplies retailer.
When a person makes a purchase by using the link you provided … you earn a commission.
It’s really simple.
You’re probably thinking it’ll take you forever to make any money.
Karin M. started making money her second full week as an affiliate. At first she used hundreds of cheap “text links” provided by TextLinkBrokers.com.
When she started making a couple of hundred dollars a week she added Google AdWords and Yahoo! ad word advertising. Karin said this is when her scrapbooking affiliate strategy kicked into high gear.
If you think that’s neat, you’ll love this….
Karin is an affiliate with several companies, including Walmart.com!
When you can partner with a company and brand like Walmart.com – it’s a very good thing. Karin started selling actual scrapbooking supplies online this year. She sells on eBay, Amazon.com and Buy.com.
Karin buys scrapbooking supplies from national wholesale companies at deep discounts. But when I showed Karin about how she can easily import these products from China she almost kissed me.
In many cases you can import scrapbooking supplies for pennies or dimes on the dollar. Two sites I recommend are Alibaba.com and AliExpress.com.
Two Search Engine Marketing Tips
If you become an affiliate, or if you sell on a website or on eBay, here’s an insider tip. The top search engines (like Google) rank the relevancy of the content on each web page.
So, don’t just list hundreds of scrapbooking products on a website. Add a simple description, review or comments from scrapbookers by each listing.
Think of Amazon.com. They don’t just list products with a picture and a price. Amazon provides comments, reviews, feedback and more. Granted, it takes time to write reviews and comments. But you’ll only have to do it once for each product. You can do this on any website which is selling products too!
A site with comments and reviews will ALWAYS rank higher in the search results.
If your site appears in the first or second page of the Google search results you’ll have more traffic and business than you can handle!
What’s more, don’t forget about selling scrapbook supplies on eBay, Half.com, Amazon.com, Yahoo! Marketplace, and AOL Marketplace.
These are monster traffic sites.
Tip #2 – Thrust Relevant Websites near the Top of Google Search Results
An SEO tactic I learned three or four years ago is still paying off today. It’s super simple and won’t cost you a dime.
You can post websites and blogs on the Internet for next to nothing today. You can host them for free at places like DotEasy.com.
But having a website or blog no one sees is worthless. So here’s a trick I use to get websites and blogs at or near the top of Google search results (and it’ll work in the other engines too).
Put your domain name in the “title page” meta tag. Put your “title page” name in the meta tag keywords FIRST, and put your “title page” name in your “site description” meta tag.
If you don’t know what any of this means, just give the instructions to your webmaster. Don’t ask for your webmaster’s opinion or advice, just tell him or her to follow directions.
Domain name: BestScrapbookSupplies.com
Title Page Name: BestScrapbookSupplies.com – Scrapbook Supplies
Keywords: BestScrapbookSupplies.com, scrapbook supplies, etc.
Description: BestScrapbookSupplies.com offers the best scrapbook supplies at the best price – period.
When this is done submit your URL into the Google database here
Make sure you have relevant scrapbook content, articles, links to relevant sites and product reviews. In two to three weeks you’ll notice your site at or near the top of the Google search results….and you should start seeing some nice traffic.
Scrapbooking and craft supplies are a multi-billion-dollar market. You can easily profit from this rising trend!
“The King of Business Opportunities”
(Ed Note: Marc Charles is referred to as “The King of Business Opportunities” ….and for good reason. He should be known as “The King of Legitimate Business Opportunities”…because he’s launched, bought, sold reviewed and advised on hundreds of businesses and money making opportunities. He understands legitimate opportunities. Marc has agreed supply League of Power members with crucial updates regarding legitimate business and money making opportunities.)
Join a scrapbooking affiliate program.
Start marketing products with your unique URL link.
Like Karin, when you start making a hundred dollars a week in commissions then you could consider Google, Yahoo! and Bing keyword ads.
Another approach to this market would be to import crafting supplies from Chinese manufacturers and exporters. My two best recommendations would be Alibaba.com and AliExpress.com.
Whether you choose to sell products yourself online or to become an affiliate … the objective is to drive qualified traffic to a website or marketplace or use your affiliate link.
Alibaba.com (cheap imported crafting supplies)
Scrapbooking Industry Overview (and magazines)
Scrapbook Expo USA (the largest scrapbook trade show on the planet)